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Reaffirms commitment to Egypt through investment in six major exhibitions in key strategic industries aligned to government strategies
Hany Khafagy appointed General Manager of Informa Egypt; strategy of investment, partnership and growth
Cairo, Egypt: Informa Egypt, part of Informa PLC, the international Academic Publishing, Exhibitions, Events and Business Intelligence Group, today announced a series of strategic exhibition investments alongside a key management appointment, reaffirming its long-term commitment to the Egyptian market. Informa has been active in Egypt since 2011 through a range of strategic and joint venture partnerships in Exhibitions as well as in Publishing. Informa Egypt organises major trade-focused Exhibitions that connect businesses and facilitate growth in specialist markets including energy, healthcare, real estate, manufacturing and automotive.
The Group’s latest investments see it purchase in full six exhibitions currently being co-organised with local partners: MediConex, PharmaConex and Africa Food Manufacturing from Arab African Conferences and Exhibitions (“ACE”); and Electricx, Solar-Tec and Mefsec from Egytec Engineering.
To coincide with this expansion and to lead the enlarged company as it pursues its strategy of investment and growth, Egyptian national Hany Khafagy has been appointed as General Manager of Informa Egypt. Khafagy has more than 20 years of experience in the local exhibitions industry, notably playing a key role in driving the success of the renowned Automech Formula event which is organised by Artline ACG-ITF, an ongoing partner of Informa.
Hany Khafary, General Manager, Informa Egypt, said:“With a well-established and growing team in Egypt, there hasn’t been a better time to join Informa, as the company is going through an exciting growth period. Our ambition to partner with local organisers on events in key markets has not changed, and we will continue to nurture existing partnerships as well as actively seeking new ones. With a strong synergy to our global portfolio of events such as Middle East Electricity, Cityscape and Arab Health, we are in a great position to keep delivering value to our local clients and nurture our international relationships to bring foreign investment into Egypt – and these acquisitions will help us achieve that.”
Another key partner for Informa Egypt is the Engineering Export Council. The two companies have been engaged on recent Informa events to initiate hosted buyer programs designed to host visitors and buyers from key African markets to encourage trade between buyers and Egyptian exporters. Some of the countries that have already taken part in the programme are Kenya, Ghana, Mauritania, Tanzania, Nigeria, Uganda, Zambia and Botswana.“We attract more than 150,000 professional attendees to our exhibitions in Egypt annually, of which more than 10% are international. Exhibitor attendees participate from countries with strong trade links to Egypt, such as Brazil and India and from manufacturing powerhouses such as China and Turkey,” added Khafagy.
Following the recent full acquisition of Egypt’s leading healthcare, medical, pharmaceutical and food manufacturing events from Cairo-based exhibition and conference organiser ACE, Alaa Dardir, CEO of ACE, commented: “As part of Informa Egypt’s on-going strategic goal to invest in the Egyptian economy, the acquisition of ACE’s healthcare, pharma and food processing portfolio will, I believe, play a key role and I am dedicated to supporting the team in Egypt to ensure these individual events continue on their growth path.”
He added:“With healthcare, pharma and food processing playing such a pivotal role in Egypt’s economy, it is our goal to keep attracting global players to meet with local businesses, and to retain easily accessible thought leadership conferences as a key part of what we do.”Echoing this sentiment is Amr Shawki, Chairman of Egytec: “Egytec’s official sale of the Electricx portfolio of events to Informa Egypt follows four years of working closely together to grow the portfolio to become Egypt’s most important power and energy platform. Informa Egypt has the local knowledge, industry support and international relationships to lead them through the next exciting stage of their development, ensuring they continue to drive thought leadership, business activity and industry networking within this key market vertical.”